100 Years of Caterpillar

This month, Caterpillar celebrates an extraordinary milestone — 100 years of powering progress.

For a century, Caterpillar has stood at the forefront of innovation, resilience, and transformation. From building roads and infrastructure to powering hospitals, data centers, and entire cities, Caterpillar has played a vital role in shaping the modern world. We’ve grown alongside our customers and communities, constantly evolving to meet the challenges of each new era — creating, building, problem-solving, testing, innovating, servicing, and improving.

Every time a customer chooses Caterpillar, they’re choosing more than equipment. They’re choosing a legacy of strength, reliability, and expertise built over 100 years.

At Energy Power Systems Australia, we’re proud to be part of the Caterpillar family and this iconic journey. For decades, we’ve helped deliver the power solutions that keep Australia running — from remote mine sites to bustling city grids. It’s a privilege to represent a brand that values quality, endurance, and continuous improvement.

Whether you’re a customer, an employee, a dealer, a supplier, or simply a fan — thank you. You’re part of Caterpillar’s 100-years-and-counting story.

Here’s to the next 100 years of powering a better, more sustainable future.

The 2023 Interbrand rankings are out and Caterpillar made the top 100 with a ranking of #83 and an overall brand value of $8.065 million. The annual report, according to Interbrand, analyzes how brands help grow businesses—from delivering on customer expectations to driving economic value.

The company rankings are based on three key components. The primary measurement is the financial performance of the branded products and services, the other two components are in relation to the role the brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company.

While we’re honoured and humbled to be a Caterpillar dealer, we know the strength of the Cat® brand comes from the people who live and breathe it every day.

So here’s to you…

Customers and operators who work tirelessly to build, power and shape our world.
Cat dealers who are our boots on the ground – there for customers whenever, wherever.
And employees who design, test and build the iconic products that shine in their Cat yellow.
Thank you for doing your work that makes our brand strong.

See the complete list of Interbrand’s 100 Best Global Brands 2023.

Cat® machines, engines, generator sets and work tools will soon have a new look. Caterpillar is replacing the current “Power Edge” trade dress (Cat trademark on a black background accented with a diagonal red bar) with a fresh new graphic design called “Cat Modern Hex.”The Cat Modern Hex design combines the traditional Cat trademark and product model names with a bold, three-dimensional red hexagon and grille pattern. The red color is a throwback to the graphics used on the company’s very first crawler tractors in 1925.

The Cat Modern Hex was designed by the Caterpillar Industrial Design Group. “Our goal was to create something with a premium look and feel,” said Ed Stembridge, product identity manager. “When you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market.”

In addition to machines, gen sets and engines, the new trade dress will be used on Cat parts packaging and various licensed products such as toys and scale models. Cat products that are no longer in production will not be updated.

Look for the Modern Hex design on newly-manufactured Cat products in the near future as Caterpillar updates its whole product line by early 2020.

We are proud to be a part of a company named to Fortune’s World’s Most Admired Companies® 2018 list. This year, Caterpillar is ranked number 43. Caterpillar has appeared in the Top 50 All-Stars list for 17 consecutive years.

“We welcome this recognition as one of the world’s most admired companies,” said Caterpillar CEO Jim Umpleby. “This honor belongs to our people, the dedicated Caterpillar employees who help our customers build a better world.”

To determine the Top 50 All-Stars, Korn Ferry Hay Group asked the respondents to select the 10 companies they admired most. Unlike with the industry rankings, respondents could pick any company in any industry while selecting their top 10 companies. We’re honored to have been included in many respondents’ top 10 lists.

Visit fortune.com to see the full list of the World’s Most Admired Companies.

In April 2013 Cat® Rental Power was awarded the honour of being Caterpillar’s best Rental Power Division worldwide after a very thorough Rental Operations Review. Energy Power Systems Australia’s (EPSA) Cat Rental Power is the first-ever Caterpillar® Certified 5 Star Cat Rental Power business.

“Through Caterpillar’s leadership, EPSA adhere to high standards in our daily operations with best-practice processes and procedures, focusing on business growth, financial performance and operational excellence,” explains Marcel Heijkoop, National Sales Manager for EPSA’s Rental Division.

“This award is recognition of our achievements, and we thank Caterpillar for their endorsement,” says Marcel in response to this first-ever honour.

EPSA, with assistance from Caterpillar, better defined their strategic direction in the Rental Power business, and benchmarked themselves against some very professional Cat Rental Power businesses around the globe. This five star review made EPSA’s Rental business more resilient to worldwide trends and current business pressures.

“We’re customer-oriented, we better meet the needs of our customers through our upgraded branches and facilities, CRM systems, seamless operation, excellent staff, and of course, Cat® powered products,” Marcel says proudly.