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Caterpillar® Named A Best Global Brand

  • Branding

The 2023 Interbrand rankings are out and Caterpillar made the top 100 with a ranking of #83 and an overall brand value of $8.065 million. The annual report, according to Interbrand, analyzes how brands help grow businesses—from delivering on customer expectations to driving economic value.

The company rankings are based on three key components. The primary measurement is the financial performance of the branded products and services, the other two components are in relation to the role the brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company.

While we’re honoured and humbled to be a Caterpillar dealer, we know the strength of the Cat® brand comes from the people who live and breathe it every day.

So here’s to you…

Customers and operators who work tirelessly to build, power and shape our world.
Cat dealers who are our boots on the ground – there for customers whenever, wherever.
And employees who design, test and build the iconic products that shine in their Cat yellow.
Thank you for doing your work that makes our brand strong.

See the complete list of Interbrand’s 100 Best Global Brands 2023.

New Cat® GC Standby Diesel Gensets Available Now

The Standby Power You Need, When You Need It!
33kva – 1100kva Gensets

 

  • Emergency Power
  • Prime Power
  • Standby Power

Save on your new genset today – it’s the same Caterpillar quality with the performance you need.

Engineered to reduce footprint, installation costs, freight costs and TCO.

  • Excellent transient response
  • Steady state performance
  • Sound attenuated enclosures
  • Simple controls
  • Range of options and accessories
  • Cat Network support
  • Local Cat technicians
  • Customisable maintenance plans
  • 24/7 access to Cat parts and service via parts.cat.com

When and why should you choose a cat® gc genset?

The gensets in the CAT® GC range have been designed with standby applications in mind. They have been value engineered yet share the same core features required for standby applications of the top-of-the-range CAT® Critical models.

Features exclusive to the CAT® GC models include a sloped roof enclosure ensuring water run-off in wetter climates.

You should note however that some options such as aluminium enclosures and 48-hour fuel tanks are not available in the CAT® GC range.

If you’re not sure whether you need a CAT® GC genset or one of our Critical range models, talk to one of our electric power specialists.

Powering Australia’s Largest Catamaran – M/Y Charley 2

We take great pride in supporting the delivery of the largest catamaran motor yacht built in Australia by Echo Yachts – 56m M/Y Charley 2.

  • Marine

As the authorised Australian Caterpillar Dealership, our EPSA Marine Excellence Centre (MEC) provided a comprehensive power systems solution for the MY Charley 2.

The vessel is powered by:

  • Two Caterpillar C32 ACERT main propulsion engines with an output of 1193 bkW @ 2300 rpm.
  • Driving ZF3350 gearboxes through carbon fibre resilient couplings.

The package also included custom built local operating panels for main engines with three Caterpillar C4.4 generator sets, rated at 99 ekW @ 1500 rpm (50 Hz).

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The overall scope of this project involved engineering, application-installation support, project management, commissioning and sea trials for the complete turkey solution.

During the commissioning and sea trials, the C4.4 generator sets and the C32 main engines met all the Caterpillar performance requirements, with the catamaran achieving the desired speed of 17 knots.

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M/Y Charley 2 is now on her maiden voyage from WA-Henderson’s Australian Marine Complex precinct via Indonesia, then onto her new homeport in Singapore.

Thank you Echo Yachts for trusting our marine project capabilities in allowing us to deliver the strengths within the premium quality products of CatMarine.

For more information, contact our team to learn about our marine solutions.

CALL: 1800 643 514

Read the full release here.

Cat Trial 10 – Tech Test

Cat® Power – ready wherever and whenever you need.

  • Other

Our Cat®-trained men and women are critical to the success of your business. Over the next decade, Caterpillar and Cat dealers will be hiring tens of thousands of technicians just to meet your needs.

Cat Trial 10: Tech Test celebrates the amazing work of our Cat technicians and gives them the chance to show off their skills!

Technicians work in a fast-paced environment and this Tech Test combines exciting challenges with their skill and endurance.

The course consists of four challenges:
• The Cat Can Test is a 3D puzzle we designed; an oversized version some Cat® dealers use to gauge mechanical aptitude.
• Next, we test their desire to learn, where they’ll match Cat engines to specific applications.
• From there, they’ll hit the troubleshooting challenge, testing their knowledge of Cat services
• And they’ll finish with a safety mindset assessment, where they use the Cat App to do a walkaround and pull an order.

Our qualified technicians understand your business. They understand your industry. They have access to all the latest tools and technology. And they have a team of people who serve as mentors, who guide them and help them learn to be the ultimate troubleshooters, and they have access to Cat engineers.

Our qualifies technicians are experts, knowledgeable in a wide range of technologies:
• electronically controlled engines
• sophisticated computer-based diagnostics
• state-of-the-art hydraulics
• transmissions and more

And in the end, you’ll have technicians as invested in understanding and taking care of your equipment as you are in your business.

They let you focus on what you do best!
See our full range of CAT® TRIALS …  Cat Trials

The Cat Trial #11 – Hot Wheels

  • Other

Remember the hours you spent as a kid playing with Hot Wheels®? Maybe it was all those adventures in the sandbox. Or maybe it was the time you spent creating the most challenging track setups you could imagine. How cool would it be in real life? With Caterpillar, you don’t have to imagine it, as with Cat Trial 11: Hot Wheels® we’ve created an epic playground with the Next Generation Cat® Wheel Loaders and other Cat gear, incorporating life-sized versions of the cars you grew up with. Caterpillar brought in professional stunt drivers and track designers and equipment operators from around the country leaning on Cat machines and technology to bring it all to life.

New Identity For Cat® Products

  • Branding

Cat® machines, engines, generator sets and work tools will soon have a new look. Caterpillar is replacing the current “Power Edge” trade dress (Cat trademark on a black background accented with a diagonal red bar) with a fresh new graphic design called “Cat Modern Hex.”The Cat Modern Hex design combines the traditional Cat trademark and product model names with a bold, three-dimensional red hexagon and grille pattern. The red color is a throwback to the graphics used on the company’s very first crawler tractors in 1925.

The Cat Modern Hex was designed by the Caterpillar Industrial Design Group. “Our goal was to create something with a premium look and feel,” said Ed Stembridge, product identity manager. “When you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market.”

In addition to machines, gen sets and engines, the new trade dress will be used on Cat parts packaging and various licensed products such as toys and scale models. Cat products that are no longer in production will not be updated.

Look for the Modern Hex design on newly-manufactured Cat products in the near future as Caterpillar updates its whole product line by early 2020.

New Identity For Cat® Products

Our Response To Covid-19

  • Other

Our top priority is the safety and well-being of our employees, customers, dealers, suppliers and communities. To ensure we continue to keep our stakeholders safe and meet the needs of customers we have implemented a range of proactive initiatives.

Our response is guided by advice from key health and government authorities and full detail is included in the EPSA Action Plan.

These measures include hygiene, social distancing and self-isolation protocols as well as having all but critical on-site employees work from home.

We are continuing to support our customers. We have Service Technicians in every state and are still able to provide interstate resources where a customer’s site is part of an essential service.

To keep our employees and customers safe during site visits our people will conduct a pre-site entry assessment against our COVID-19 Customer Checklist. Our Business Continuity is being assessed on a daily basis to ensure we can continue to support our customers and play our role in reducing the spread of this virus.

We know the work has changed. Check out the Caterpillar COVID-19 resource center here.

New Cat® C32B Marine Engine

More power, less noise and all the performance your sport fishing boat needs.

  • Marine

The Cat® C32 engine you know and love is now available in 2025 mhp. New from the block up, with all the reliability, support and peace of mind you expect from Caterpillar, the C32B gives you more power and more speed in a quieter package. It’s the perfect choice for sport fishing boats, motor yachts or any application that demands a high-performance engine. And this 2025 mhp model is just the beginning — stay tuned for more additions to the C32B lineup.

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Built on the proven, reliable C32 platform and new from the block up, the Cat® C32B gives you more power, more speed, more time on the water and more peace of mind. All that comes in a quieter package with only a minimal increase in weight — making the C32B the perfect engine not just for new builds but for repowers too.

Take a look at this infographic for all the numbers behind our new 2025 mhp marine engine — and see why the “B” is the smart choice for sport fishing.

Cat Trial 9: Pac-man™

Pac-man™ is celebrating its 40th anniversary and caterpillar is celebrating the milestone in an epic fashion with the cat trial #9: pac-man™.

  • Other

“With the help of skilled operators, we built a life-sized game board using the latest Cat machines, attachments and technology.”
Check it out!

The Cat® Trials Are Back

COMING THIS OCTOBER…

  • Other