b'Helping protectinformation that busineses rely uponFrom automation to chatbots, artificial intelligence (AI) is changing the face of business. Along with cognitive system investment, it is predicted to reach AUD$6.35 billion by 2021 1 and set to revolutionise all industries.Yet, Australias 100-plus data centres that house much of this information account for almost four per cent of Australias total energy consumption. 2Local demand for third-party data centrefacilities, cloud and IT services, contentAustralia has some of the oldest capital services is growing. The Australian markethosting, connectivity and interconnection.intensive data centres in Asia-Pacific recorded annual growth of 16.8 per centSydney-based data centres currently offermeaning finding a source of reliable during the past five years - largely fuelledthe primary location for hubbing traffic forcontinuous and uninterruptible power by the rapid shift to cloud computing3content and cloud providers and contentsupply is crucial. Data centres are trusted but also by the world of digital innovationdelivery networks in Australia withto protect the information that businesses driven by new technologies as businessesMelbourne emerging as a second keyand their customers rely on, safeguard seek a competitive edge and to streamlineAustralian data centre hub. With theonline transactions and store critical efficiencies. The data centre marketAustralian home IoT market growing bycontent for easy access. Their most includes tele-housing facilities, co-locationover 50 per cent in 2017-20184.important job is to maintain networks and systems to seamlessly manage the data that keeps our world moving. And Global data creation 4 for a world that never stops, they need to maintain uptime too. Cat delivers generators exclusively designed for data centres. Applications such as continuous, standby, and temporary power, prime and mission critical power integrated with Cat 2025 automatic transfer switches and switchgear are tailored to fit by EPSA underpinned by our expertise in 2015 customisation. These generators are some of the most efficient in the industry and meet current emission standards. EPSA is proud to be part of the global Cat team making service and support accessible so that Australians can rely on their data centres to be operational and 12 zetabytes 163 zetabytes (forecast) secure thanks to reliable power.1. IT Brief, How rethinking data storage can unleash AIs potential, 3 October 2018, accessed 22 February 2019, https://itbrief.com.au/story/how-rethinking-data-storage-can-unleash-ai-s-potential2.C Latimer, Data centre power use greater than Woolworths, Coles combined, The Sydney Morning Herald, September 23, 2018, accessed 22 February 2019, https://www.smh.com.au/business/the-econ-omy/data-centre-power-use-greater-than-woolworths-coles-combined-20180922-p505df.html3.According to IBISWorld research cited in Next DC, Power Play: Inside The Data Centres Fuelling Our Digital Economy, accessed 22 February 2019, https://www.nextdc. com/storage/app/media/Whitepapers/160617_NEXTDC_Innovation_Final.pdf4. Statista, Volume of data/information created worldwide from 2005 to 2025 (in zetabytes), accessed 28 february 2019, https://www.statista.com/statistics/871513/worldwide-data-created/ AUTUMN EDITIONENGINE ROOM15'